Your website, now with a voice.
Wales is a friendly AI guide on every page. Visitors chat or talk out loud, and it walks them to the right product and the checkout.
- Free to start
- Live in 5 minutes
- One line of code
the trail.
Drops into the platform you already use
Chatbots answer questions. Wales runs the whole visit: it listens, finds the right product, walks the visitor there and helps them buy.
Everything a great salesperson does.
Talks out loud, and listens.
Natural, low-latency voices. Visitors can interrupt mid-sentence, and Wales starts speaking before its reply is even finished.
Knows every page.
Products, prices, variants, policies. Always current, never made up.
Shows the way.
Opens the right page, scrolls to the price, and points at the button.
Watch every conversation as it happens.
Each message, search, page visit and lead streams to your dashboard in real time.
Remembers across pages.
Conversations survive page loads. After navigating, Wales picks up right where it left off.
Captures leads naturally.
Quotes, demos, call-backs. Wales asks at the right moment and drops details in your inbox.
One question. One page. One sale.
Watch Wales find the right product, take the visitor there, and point at the button.
Plugs into your store. Reports to your team.
Install on the platform you already use. Every conversation and lead flows back to you.
Live in about five minutes.
No flows to design, no questions to train. If it's on your website, Wales already knows it.
Paste your website
Tell Wales what you sell and what a win looks like: a purchase, a booking, a quote.
It learns every page
Pages, products, prices and policies become a searchable map of your site in minutes.
Add one line of code
Paste one snippet or flip the Shopify app embed. Your guide is live in the corner.
✔ Found northwind.com✔ Read sitemap.xml and the product feed✔ Learned 214 pages, 96 products, 3 policies✔ Voice ready · natural voiceℹ Your guide is live in the corner of every page.Whatever you sell.
Wales adapts to your catalog and the way you sell, whether that's add to cart, a booked call or a quote.
Online stores
Recommends the right product, handles sizing and shipping, and walks shoppers to checkout.
Real estate
Qualifies buyers, matches them to listings, and books viewings.
Electronics
Compares specs side by side and finds the right model for every budget.
Agencies & services
Explains your offer, scopes the project, and books the discovery call.
Software
Guides visitors to the right plan and books demos.
Local business
Answers hours, pricing and availability, and takes the booking.
Ready for the teams that run big storefronts.
Many brands and domains in one place, with the privacy, controls and deployment options your security team will ask about.
Private by design
Every customer's data is fenced off with Postgres row-level security.
Your domains only
Wales only runs on sites you approve, and every visitor is rate-limited.
Dedicated deployment
Run the agent server on your own VM or in your own cloud.
Model control
Choose the model and effort per agent for quality, speed and cost.
Full audit trail
Every message, search and lead logged with timestamps.
Bring your own voice
Plug in your own Cartesia or ElevenLabs voices and keys.
Pays for itself with one extra sale.
Start free. Upgrade when your guide is helping customers buy.
Starter
One store, first talking website.
- 1 agent · 1 domain
- 1,000 conversations / mo
- Chat + browser voice
- Up to 200 pages learned
- Live logs & leads
Growth
Most popularNatural voices and room to scale.
- 3 agents · 3 domains
- 5,000 conversations / mo
- Premium voices
- Up to 2,000 pages learned
- Model & effort controls
Scale
Multi-brand teams with big traffic.
- 10 agents · unlimited domains
- 25,000 conversations / mo
- Custom voices
- Unlimited pages
- Priority support
Need more? Talk to us about Enterprise
Questions, answered.
Everything you might want to know before adding Wales to your site.
Give your website a voice.
Setup takes about five minutes. Free to start, no credit card.